- Cops for Kids provides support to needy children and their families in southern B.C.
- Their charity cycling tour raises tens of thousands of dollars per year in support of local families.
- Cops for Kids helps pay for medical expenses, prosthetics, counselling, home care, and more.
Making an impact.
A big part of many charitable organizations is corporate sponsorship. Corporate sponsors can offer goods and services at a discounted or pro-bono rate, either directly to the charity or to consumers with proceeds going to the charity. Twirling Umbrellas encourages corporate sponsorship for a variety of reasons. Corporate sponsorship is mutually beneficial; charities receive extensive media coverage, so their sponsors get free advertising. Most charities, Cops for Kids included, have positive, trusted reputations that are transferred in part to their sponsors.
Part of Twirling Umbrellas’ sponsorship of Cops for Kids includes the design and production of printed materials. From sponsorship guides to stickers and decals for participating sponsors, Twirling Umbrellas has invested a great deal of time and effort into ensuring Cops for Kids is as successful as it can be.
Learning on the job.
One of Twirling Umbrellas’ commitments was to engage with students at a local design school, providing them with valuable work experience in the web design industry. Students assembled into project teams, wrote project proposals, designed graphic assets and website mockups, then pitched their design concept to Twirling Umbrellas. This allowed students to get a taste of the industry prior to leaving school, bolstering their confidence and confronting them with the sort of challenges faced by industry professionals.