Without strategy, content is just stuff, and the world has enough stuff.
So what’s the plan here, content-wise?
Before diving pen-first into a writing worm-hole, we take the time to develop a thoughtful content strategy. This strategy considers how your business differs from competitors and defines the key messages that set you apart. We’ll develop high-level content categories for your business to focus on, and structure them in order of importance.
A voice that turns chairs.
Defining the voice and writing in a tone that supports your brand is huge. So is consistency. We’ll help to define a distinct voice for your brand and develop the writing that speaks to customers. Cool and quirky? Bold and straight-to-the point? It all depends on your audience and the messages your company is trying to convey. Take for example two brands, both in the health and wellness space, with vastly different brand voices.
Of course, there’s some flexibility here depending on the audience and the medium. The tone might be slightly more professional and sales-focused if communications are directed at your investors, or more conversational if it’s for your social followers. The key is setting the voice parameters to play within.
74% of online consumers get frustrated with websites that offer content which doesn’t directly relate to their needs and interests.
You need the right kind of writing, am I right?
Anyone who’s tracked analytics for a blog or website knows that you’re only as good as your writing. No matter how pretty your website is, you need to present your company’s core offering through your content. Engaging content compels people to read on and return to your website. At the very least, great copy can articulate exactly what it is you do and help sell your products.
Our content team has diverse backgrounds in business, communications, arts, and science. This gives us a unique perspective with the ability to tackle writing for a wide range of industries, audiences, and topics. Whether it’s short content at the top of a website that positions a web hosting company, or a long-form academic article about the Science of Extraction, we’ve got the content bases covered to help your company succeed.
Could your content use some love?
Maybe you’ve written a whole ton of content for a website or blog, but it’s just not gaining the traction you hoped for. Maybe customers aren’t converting the way you expected. Our team can take your existing content and copyedit it to make sure it’s appropriate for web, and is organized in a way that increases readability and shareability. Having an unbiased third-party (like us) to audit and improve your current copy can work wonders, and we’d be more than happy to do it!
If you’re not putting out relevant content in relevant places, you don’t exist.
The keywords to get you found.
In addition to writing compelling content that actually gets read, we can create content to elevate your Search Engine Optimization (SEO) and ultimately, drive traffic to your website. What’s the point of having amazing content if no one can find it? We follow best practices for SEO writing and use a variety of tools to enhance your content, making it more searchable. We’ll also measure the effectiveness of your content so you’ll know that it’s working.