How to Choose the Right Web Design Agency

By , On September 17, 2019, In Digital Experiences

If you’re in business in 2019, you need a website. Period. 

But, that’s only the beginning of the story. Merely having a website doesn’t guarantee that you will have a happy ending online. It’s important to have a high performing website. What does that mean for businesses looking to get their money’s worth but aren’t sure where to begin? 

Start by reading this article. 

Investing in your website is investing in your company’s future. 

We could write about why you should invest in your website for hours. But, we’ll break it down into two key points. 

1. Your business isn’t working 9-5

Sorry Dolly Parton, but working 9-5 isn’t the norm anymore. While business storefronts may be open during those hours, people will be searching after hours to make purchase decisions. 

According to Google, four out of five people use search engines to perform local searches. And, 50% of consumers who search for local businesses on their smartphones visit the store within 24 hours.

This tells us that having a website allows consumers to be in contact with you and research your business outside of typical business hours. And, if you’re an eCommerce company, this allows people to buy your product past 5 pm. Your business is open 24/7 with the help of the world wide web. 

2. Your competition has a website 

The second biggest reason you need a website is that your competition has a website. 

If they’re online and you’re not, you’re losing business to them. A website will not only bring you leads, it will give you the opportunity to grow your business. It gives you the platform to become more accessible for those business leads. A good website will attract the right customers, build trust, and engage with your ideal audience.

Supporting local vs going national. 

When considering working with a web design agency, your first decision will be whether you work with a local or national agency. As a Kelowna-based web design agency, we love getting to know our local clients in BC. 

It’s important for us to put on their shoes and walk around. This helps us get to know clients better, understand business goals and ultimately how we can achieve them! Being local allows us to visit client’s companies, meet potential clients downtown and really dive into their businesses on a local level. 

On the other hand, we’ve nailed down how to work with out of town companies. Thanks to technology, we’re able to video conference with companies that don’t have offices in Kelowna. This allows us to get on that same level as them as if they were in Kelowna. 

The team at Twirling Umbrellas is also really great at research. It gives us the ability to understand the business climate in other cities and what we need to achieve for companies in distinct markets. 

There is no wrong answer when it comes to picking a local or national agency. We suggest deciding on an agency that is committed to getting to know your business on a deeper level. That way they can develop a high-performing website that matters.

Knocking on an agency’s door and hoping they answer.  

A quick search will turn up dozens of local agencies that can provide a beautiful, mobile-friendly website. Each company will have its own strengths and weaknesses. Choosing between two companies with similar proposals comes down to personal preference and asking the right questions. 

Here are important questions to ask. 

1. What is their timeframe and when are they able to start?

2. Do they outsource any of their design work?

3. How many revisions/rounds of edits are included? 

4. How well do the developers know CSS?

5. What does the full development process look like?

6. What is their expectation of your involvement?

7. What marketing skills do they bring to the table once the website is finished?

8. What does website security look like to them once the site is live? 

9. What CRM do they use?

10. Do they custom code or use templates?

Here are important things to keep in mind.

1. Finding the right agency fit

If you’re looking to hire a local web design agency, get to know them. Do your personal research on the company. Read their portfolio and team biographies. Finding the right size agency is like finding that perfect pair of jeans. At a large agency, you may get lost in the shuffle of client work or your website could get passed down for a junior team to handle. At a smaller agency, they may not have the capacity to react to your marketing needs quickly. Especially if they’re backed up with other client work. 

Twirling Umbrellas is just the right size. We’re growing at a sustainable rate. We answer the phone when a client calls and we’re able to schedule work in a timely manner. You won’t get lost with us. We’re here to not only get to know your name but to have an in-depth exploration of your business needs. 

If you’re close to deciding on a web design agency, look at each agency’s case studios to see the quality of work. Read Google and Facebook reviews and the testimonials on the website too! Reviews tell you a lot about a company’s client/agency relationship. 

2. It’s what’s on the inside that counts

Some web design agencies don’t code the websites they sell. They license and set up aftermarket themes. This increases the possibility of security flaws, but it also means the website is bloated with unnecessary features. It’s slow when compared to a custom website. It means the theme was used for other websites around the world. Be sure to ask the web design agency if they custom code the websites themselves. 

3. Designers who understand conversions 

We believe that a designer needs to know more than just how to make a website look nice. A great web design agency will have designers who know what it takes to make a conversion. 

That means they understand navigation, layout and calls to action (CTA). What’s the point of a website, if you’re not converting prospects into leads? 

Ready to choose your web design agency?

There’s a lot to consider before signing on the dotting line of a proposal! 

Think of your website as the spine of a book. It’s vital and without it, all your other parts would fall apart. You can’t afford to cut corners when it comes to building a website and deciding on a web design agency. We hope this article helped with your decision process. We’d be happy to meet, shake hands and see if the Twirling Umbrellas team is the right fit for your web design needs.

We’ll leave you with the great words of Dr. Ralf Speth, CEO, Jaguar, “If you think good design is expensive, you should look at the cost of bad design.”