Right message, right audience, right time. Done! Nailed it! It sounds simple but the reality is, it takes research, thoughtful strategy and woolly mammoth-sized ideas to create a successful marketing campaign. In short, you need a plan and a team that can execute on it. Without these things, you’re essentially throwing darts at the board, blindfolded, under water, and hoping to hit the bullseye. So let’s talk about our approach to marketing and how we can help your company take proper aim.
It starts with our people. Our strategic team has extensive experience working at large advertising agencies in major markets like Vancouver and Calgary. We’ve worked on national campaigns for recognizable brands like Toyota Canada, MEC, London Drugs, Finning, and SunRype. We’re not just name-dropping to brag. The takeaway here is that you get the big ad agency expertise, without the big ad agency cost.
Our combination of graphic design and copywriting skills and digital marketing know-how are core to our marketing offering. We know that no two brands and no marketing strategies are alike. We take a deep dive into your business’ goals, competitive landscape, and unique benefits to create a concept that reflects what you’re all about. And more importantly, what your customers/partners/donors/investors care about.
We'll start with an in-depth discovery session to learn more about your business and lock down the objectives.
We’ll look at what your competitors are doing well, where they’re falling short, and what claims they’re making to ensure your brand is differentiated.
Campaign Concepts & Creation
The ideas will start flowing. We'll present only the ideas that best relate to the project objectives we've developed together.
We’ll recommend the channels that will you help you achieve your marketing goals. It’s crucial that these channels are natural to the type of product you offer and where you customers are.