Get found fast and often.
Google gets searched more than 1 billion times every day, or up to 700,000 searches a minute. That’s a lot of people searching for pretty much anything you can think of including the products and services you sell. Taking advantage of this is one of the fastest ways to build your website traffic and generate leads and sales.
“75% of consumers who find useful, local information online are more likely to visit the physical stores associated with that information.”
Give your new biz a boost.
If you’re launching a new business in Canada or abroad, and you’re looking to build your customer base, search engine marketing (SEM) is worth pursuing. With SEM, you only pay when a customer clicks on your ad. Your ad will be listed beside regular search results for keywords of your choosing.
Your cost per click (CPC) will vary by industry and keyword but you can usually establish a profitable campaign in just a few months. This can be a great technique for driving traffic and generating new leads.
Science, art (and smarts).
SEM is equal parts art and science. Like an art, doing well requires captivating ads that connect with your customer. On the science side of things, SEM should be driven by data, consumer behaviour, and a thorough understanding of pay-per-click advertising. Of course, it requires experience to connect all the dots and make SEM work smarter for you. That’s where we come in.
Our process starts by learning about your company, customers, products and services, and competitors. We’ll develop an optimal campaign around your business that’s within your budget. Your campaign will have the ideal mix of search and display ads to build brand awareness, generate qualified leads, and increase sales. Finally, we’ll pour through your results to dial the campaign in, lowering your cost-per-acquisition and increasing your return on investment.
Don’t go it alone. A poorly-planned campaign can result in significantly higher cost-per-click (CPC) fees. Our team has professionals who have been individually certified by Google as part of their Google Partners program. We’re committed to helping businesses take advantage of the platform and get the most value for their budget.
Let data be your sherpa.
One of the best features of search engine marketing (compared to traditional advertising methods), is that delivers measurable results. When you put out a print ad, you never really know who saw it or whether it led to any real value. With SEM analytics, you can see the number of people who saw your ad, who clicked on it, and how many of those clicks resulted in conversions.
It’s time to SEM up.
Our objective is to help you generate high-quality website traffic and provide leads via phone calls, store visits, and contact form submissions from your website. We’d love to connect today and chat about how our SEM skills can help your business.