Red Background Header for Social Media Strategy, with floating social posts

#getsocial

Social Media Strategy

What we do

Our approach

Hmmm…what should you post today? And where, and when? Then of course there’s tomorrow! Not to mention all the different platforms and their unique nuances and formats. It can all get pretty overwhelming. Not to worry. With a thoughtful social media strategy in place, you’ll be equipped with the framework and tools to plan ahead and execute on time.

At Twirling Umbrellas, we understand no one knows your business and your culture better than you. Rather than taking over the day-to-day management of your social channels, we prefer to arm you with everything you need to create timely, relevant social content in your own voice. Our approach includes creating a strategy for the types of content your followers care about, and setting the visual standard to pump your brand with social “juice”.

  • Blueprint

    Social Content Framework

    Our team will map out a strategy for the types of content to post, when and where. We’ll create high-level content categories that help you bring something valuable to the table.

  • Style

    Visual Style Guide

    This includes photography style, typography and graphic recommendations. Everything for your social presence to be consistent.

  • Toolkit

    Creative Assets & Templates

    We’ll create assets and templates that your team can use to build the post types that are in heavy rotation.

  • Proactive

    Planning & Scheduling

    With different requirements for each platform, it can become a full-time endeavour to keep everything up to speed. Let's plan it out in advance.

“Engage, enlighten, encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”
Susan Cooper

#gameface

The gameplan for social success.

As with any marketing strategy, first we’ll need to define the objectives and what you’re hoping to get out of social media. Using social to drive new leads may not be realistic. However, increasing engagement and growing followers are totally valid goals. The framework we’ll develop will essentially be your gameplan for all relevant channels.

We’ll create high-level content categories that help you bring something deliciously valuable to the social table. Whether that’s providing followers with inspiration, education, or product information, we’ll help you create the right balance of messaging to keep your followers engaged. We’ll also provide examples of the different content types and catchy hashtags to make it crystal clear and easy breezy.

The District on Bernard mobile phone mockup with black and white logo Social Media Post Image Squares for Instagram Social Media Post Image Squares for Instagram; highlighting our social media strategy services

#hellobeautiful

Cohesive visual style across the board.

What’s the vibe like? Part of our strategy will include establishing the visual standard. This includes photography style, type and graphic recommendations and more. We’ll also create templates your team can use to build the post types that are in heavy rotation. That way you don’t have to come to us everytime you need a new event post or hiring post – it’ll already be locked and loaded.

Valens Extracted Podcast Mobile Phone Mockup on Left Valens Extracted Podcast Mobile Phone Mockup

#selfless

It can’t be all about you.

As much as many companies want to use social media as a sales tool to talk exclusively about their business, it’s not really built for that. We like to think of social media as one big party. And no one wants to get stuck at a party talking someone who only goes on (and on) about themselves. If you can share the type of information that’s related to your business but beneficial to your audience, it’s win-win.

“Pushing a company agenda on social media is like throwing water balloons at a porcupine.”
Erik Qualman

For your social media efforts to be rewarded, you’ll need to provide a constant stream of content that your followers actually want. Sure, you can mix in information about your company, products, and services. But it has to be about more than that. Who wants to scroll through Instagram only to get hit with a bunch of ads?

Blue Facebook Icon with pixel sizes Linked In Icon Blue Circle with White Text Twitter Icon with Pixel Size Labels Instagram Icon with Pixel Size Labels

#superimportant

Platforms and planning ahead.

With different requirements for each platform, it can become a full-time endeavor to keep everything up to speed. We use scheduling tools like Later to schedule posts across multiple platforms (Instagram, Twitter, Facebook) ahead of time. This allows us to plan out an entire month of content at a time. Huge time-saver. Rather than worrying about what to post everyday, you’ll be able to stay well ahead of the curve.

#partytime

Let’s get social.

If you’re looking for help creating and launching your social strategy, hit us up. Simply fill in your name and email, and let’s talk about how we can up your social game.