8 Reasons Why We’re WordPress Obsessed
Getting to know WordPress
If your business is thinking about a new website, then you’ll need to choose a content management system (CMS) or website builder. It’s a big decision that will influence how you use your website after it launches. WordPress is the biggest CMS in the world. It’s a highly accessible website builder that is supported by over fifty-six thousand plugins. It’s free and their mission is to ‘democratize publishing’ with software designed for everyone. Oh, and did I mention WordPress currently powers over 31% of the web?
A touch of technical
WordPress is an easy to use CMS because they separate the content from the visual theme of the website. Web designers who use WordPress develop a “theme” and the content is passed to this software which controls how it’s displayed. Non-web designers are able to use WordPress’ advanced WYSIWYG (What You See Is What You Get) editor. This is a drag and drop process that allows you to create attractive webpages with little to no coding.
So, here are eight reasons why we’re WordPress Obsessed.
1. WordPress is a Big Deal
Powering over a quarter of the internet, WordPress websites are worldwide. But this doesn’t mean it’s too big for you. In fact, WordPress itself is quite small. It’s core software package is under 10mb and it’s fast out of the box.
2. WordPress is Open Source
Open source CMS means no licenses to buy, no fees for upgrades and thousands of free (and paid) templates and plugins. Future adaptation is easy, your content is portable and search engines love open source CMS. The alternative to open source is proprietary CMS. We don’t recommend proprietary CMS because you’re paying someone to reinvent the wheel rather than build something for you.
3. WordPress is SEO Friendly
WordPress will do a solid job of making your content available to search engines. It’s misleading to suggest that any CMS is search engine optimized, but WordPress is definitely search engine friendly. There are plenty of kick-ass plugins that help with optimization tasks.
4. WordPress is Community-Driven
There’s a huge community of WordPress developers dedicated to improving the platform. There are plenty of free tutorials, demos, plugins, extensions and tools available to help you get the most out of your website. Need a new shopping cart? There’s free plugins for that. Need a unique gallery or a chat box? There’s plugins for that too!
5. WordPress is Powerful
Importing, exporting, commenting, subscribing, sharing, selling and more! WordPress dominates. Those free plugins make WordPress akin to a custom order Swiss Army knife—there’s very little that WordPress can’t do. It’s an awesome tool for small businesses and online retailers yet, it’s powerful enough to handle the likes of CNN and The New York Times.
6. WordPress is Secure
Choosing a smaller platform because it attracts less attention from hackers is like turning your lights off and hoping burglars don’t see that your front door is open. Yes, WordPress is huge and gets a lot of attention from questionable people but it’s also well known for pushing frequent updates to fix any bugs or security holes that are found.
7. WordPress is Easy to Use
WordPress’s interface is straightforward and intuitive so you don’t need to be a tech guru to update pages and add new posts. A well-developed custom theme will take care of all the formatting and layout. Users have control of their new website and are not hooked into additional fees for minor changes down the road.
8. WordPress is Social
The people who created WordPress have provided a number of useful tools for connecting with social networks. It’s easy to connect your website to Facebook, Instagram, Twitter, LinkedIn, Pinterest, whatever your channel. This allows your new posts to get pushed to your audience automatically across multiple channels.
Nobody does it better
You won’t find a better CMS than WordPress. We think it’s the right choice for bloggers and businesses and should be the foundation of your next website. WordPress empowers us to build beautiful websites for our clients. If you still don’t believe me, here’s what other people are saying:
- Why WordPress is the CMS of choice for top internet marketers from WP Engine, a company dedicated exclusively to WordPress websites.
- Why The Washington Post uses WordPress from Yuri Victor, Director of User Experience and Product Development at Washington Post.
- Straight from Google: What You Need to Know from Matt Cutts, the head of Google’s web spam team.