A ballerina posing in an elegant, modern leotard with a floral design to highlight Twirling Umbrellas graphic and web design work with AinslieWear

Leaps and bounds.

We elevated the user experience to help this global dancewear distributer boost online sales and drive traffic to retailers.

Making it happen.

AinslieWear Website Mockup showcasing the homepage on desktop and tablet

High-end product takes centre stage. Flawless display on any device.

We track user trends and analytics to find opportunities. Needless to say, we found some.

We built AinslieWear’s new ecommerce website from the ground up. As a company getting ready to go global, they needed an exceptional web presence to continue expanding into new markets.

* From May 2018 to December 2018 (vs. previous year)

Revenue Growth*
+ 33.9%
Pageviews*
+ 28.8%

AinslieWear is sold at over 300 retailers worldwide and is the official dancewear of the Canada National Ballet School and the San Francisco Ballet School.

SEO-friendliness first.

We research keywords and keep up with the latest search engine optimization trends to ensure the site ranks well on every important Google search.

Users need speed.

No one wants to wait around for things to load. We drastically improved the website’s pagespeed scores while delivering high-quality content.

Making international moves.

This site’s not just about visual appeal. It’s about selling product. We built AinslieWear’s website with the industry-leading WordPress platform and paired it with a powerful Multisite WooCommerce store. This creates a seamless ecommerce experience for customers across Canada, the US and the UK. The new site is fast, functional, and beautiful. Because online shoppers expect it to be that way.